Understanding Career Guidance Needs: Insights from Students and Parents
Recent focus groups and individual interviews with parents, teachers, and students have provided valuable insights into career planning and guidance in today’s rapidly evolving labour market.
Key Takeaways:
- Parents’ challenges: They play a dual role as emotional supporters and decision-making guides, often struggling to encourage without projecting their own past ambitions or biases—a tension known as the Projection Paradox. Many parents also reported lacking up-to-date information about emerging professions and educational requirements. Structured resources, workshops, and professional counselling were suggested as solutions.
- Students’ perspectives: Students, particularly around 18 years old, are eager to plan their futures but face confusion and uncertainty when linking personal interests and aptitudes to concrete career paths. They highly value practical, experiential guidance such as internships, career days, and direct interaction with professionals.
- Systemic observations: Both parents and students feel underprepared, indicating a gap between available resources and actual needs. Schools and career guidance systems could strengthen their role in connecting education with labour market realities.
Overall, the study highlights the importance of practical support, reliable information, and structured guidance to empower students and families in making informed career decisions.
Stay tuned for upcoming workshops and resources designed to bridge these gaps and support effective career planning.



